The Impact of Digital Payments, Social Influence, and Facilitating Conditions on Trustworthiness of Online Purchasing Decision in Generation Z

Authors

  • Bintang Andhyka Universitas Pancasila
  • riska yustisiana universitas pancasila
  • Wasi Widayadi Universitas Pancasila
  • Fachri Affandi Universitas Pancasila
  • Athia Zerlina Universitas Pancasila

Keywords:

Digital Payment, Social Influence, Facilitating Conditions, Trustworthiness Of Online Purchasing Decision, Gen Z

Abstract

The research aims to determine the influence of the variables Digital Payment, Social Influence, and Facilitating Conditions on the variable Trustworthiness of Online Purchasing Decision made by Generation Z. This is a quantitative research study that tests hypotheses causally. The sampling technique used was purposive sampling, specifically accidental sampling. Respondents were Generation Z university students residing in South Jakarta. The results were mostly positive: Digital Payment was found to influence Trustworthiness of Online Purchasing Decision, Facilitating Conditions was found to influence Trustworthiness of Online Purchasing Decision. The negative finding was that Social Influence did not influence Trustworthiness of Online Purchasing Decision. However, Digital Payments, Social Influence and Facilitating Conditions simultaneously affect Trust in Making Online Purchase Decisions. The main suggestion is to prioritize the enhancement of the digital payment experience and security, such as integrating popular local payment methods, displaying security badges, clarifying the refund process, and ensuring a brief checkout process.

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Published

2025-12-03

How to Cite

Bintang Andhyka, yustisiana, riska, Wasi Widayadi, Affandi, F., & Zerlina, A. (2025). The Impact of Digital Payments, Social Influence, and Facilitating Conditions on Trustworthiness of Online Purchasing Decision in Generation Z. Journal of Judikaltura, 3(1), 14–24. Retrieved from https://mail.hasmed.org/index.php/Joura/article/view/165

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Vol. 3 No. 1 (2025): Journal of Judikaltura (Joura)

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