Digitalization and Financial Reporting: The Impact Of Implementing Technology Innovation On Financial Reporting And Accounting Processes
DOI:
https://doi.org/10.61963/jkt.v3i1.163Keywords:
Artificial Intelligence; Data Analysis; Financial Reporting Process; Accounting ProfessionAbstract
This study aims to analyze the impact of the application of technological innovations, specifically Artificial Intelligence (AI) and Data Analysis (DA), on the Financial Reporting Process (PPK) and Accounting Profession (PA). Using Structural Equation Modeling (SEM) through SmartPLS software, this study examines the direct influence of AI and DA on two main aspects of accounting: the financial reporting process and the accounting profession itself. The findings indicate that DA has a significant effect on both variables, PPK and PA, strengthening the role of Data Analysis in improving the efficiency and accuracy of financial reporting and enhancing the strategic role of accountants. Meanwhile, AI does not show a significant impact on both variables, suggesting that the implementation of AI in accounting is still in its early stages and requires time to show a greater impact. The implications of these findings provide important insights for companies and accounting education regarding the importance of applying technology to support sustainable accounting and improve the quality of financial reporting. The results of this study provide innovations in the integration, impact and application of technology in accounting practices, the accounting profession, factors that can support the realization of academic accounting.
Keywords: Artificial Intelligence; Data Analysis; Financial Reporting Process; Accounting Profession
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